“My biggest pet peeve is when I buy clothes online and it lists literal measurements in inches for the sizing guide, I pick the appropriate size, and it still doesn't fit right, despite the measurements...” — Ambattii. (2020, May 23) [Tweet]
After conducting the secondary research I formulated several assumptions. The main were:
1) I believe that my customers have a need to see how clothes will fit them in real life while they shop online.
2) These needs can be solved with a gallery of photos and videos of real people of similar size and body shape wearing a chosen piece of clothes.
I believe that customer experience with online shopping may be improved by use of a digital product that allows people to visualize actual fit of clothing considering their measurements and body shapes. It will lead to a more clear understanding of how a piece of clothing fits and therefore will reduce customers anxiety in the process of choosing clothes, will save customers’ time and increase buyers’ satisfaction in online shopping for clothing in general.
I will know I’m right when we see:
1) decrease in the number of purchases of multiple sizes of the same piece of clothes;
2) decrease in the number of returns after online shopping;
3) overall increase in customer’s satisfaction expressed on social media platforms or as reviews on websites.
HOW MIGHT WE... help online shoppers to receive more satisfaction with fit and sizes, and therefore save our customers time for decision-making and money for avoided returns?
- Do not be afraid to ideate and iterate on ALL stages. It’s obvious that early stages are supposed to include a lot of ideation and iterations, however I found out that sometimes iterations on the late stages will not take as much time as I previously thought.
- Discuss your concepts with classmates, teachers, friends and family. Sometimes you need an outside vision. Moreover, I found out that even if the ideas that were provided by others don’t fit into my vision, discussion still stimulates my imagination and helps to come up with new ideas.
With my next steps I plan to:
- Add “create an account” task flow;
- Add “search for users to follow” task flow;
- Test my high fidelity full prototype.